How reviews affect downloads ios

But even with a higher ranking, does that guarantee more downloads? In our case, it actually benefited from it. Downloads did start to increase around the 5th and have been consistently higher than in the past. In fact, the delta between this week and last is a Is this all a coincidence? To be fair, this case study is still in the early phases but the results do look promising.

Only time will tell if the reviews actually helped long term rather than just the last few days. Another thing to keep in mind is that the actual keywords being used in the reviews might be a contributing factor. At the end of the day, the key take away is to get reviews whether good or bad. Whether it is a paid or free application, many users will check the average rating, the stars and reviews before downloading the app.

This is a good reference for users, especially for paid apps, to decide whether to download the application or not. It is also interesting to point out that the more keywords that appear in the user reviews of the Play Store, the easier it is to rank for those keywords in terms of search traffic. This helps to improve the visibility of your app, to increase the chance of being discovered by new users and ultimately increases the probability that your app will be downloaded.

In the following graph we can see what the minimum star rating needed for users to download an app is:. The apps with 4-stars or more will get most of the installs. The more and the better the ratings and reviews you have, the more chances your app has to appear in the top of charts and to be more visible to new users. To conclude, you need to reach this objective — a minimum of 4-stars ratings — to have a good conversion rate.

A review user feedback is also very beneficial for both developers and users, because new users can decide whether or not to download the application through the experience of other users. There are several plugins as well as native script you can use to trigger a pop up that asks the user to leave a rating or review.

The critical part is the timing of the pop-up. Time these pop-ups to show up when the user achieves something awesome in your app. For example, they just beat five levels of your game, or they have just finished editing a photo in your app. After an accomplishment or receiving a prize, your users are feeling good and happy.

Furthermore, make leaving a rating and review easy for the user. Keep the clicks between you asking for a rating and them leaving one as little as possible. By removing this friction, users are more likely to leave a rating. What if your app has been receiving negative reviews and low ratings? The situation is not beyond rescue.

You still have the chance to turn the situation around. The first step is replying to all the reviews your app gets. App users are likely to change their bad rating to a good one when they get a response from the app developer. You must respond to both positive and negative reviews. Positive reviews tell you what features users like so that you can keep improving these. Negative reviews tell you what bugs your app has and the features that are missing. An app will inevitably receive some negative reviews.

Addressing user concerns can prevent future negative reviews and help increase the overall star rating. By responding to user reviews, you can communicate with your users, address their concerns and potentially improve your overall rating. A good ranking can potentially boost conversions and organic rankings, while a negative one can turn users away and prevent it from being featured. Want more information regarding App Store Optimization?