How to setup mobile app downloads adwords

The most obvious use case is to re-engage users who have the app installed but not logged in within a certain timeframe. This requires implementation of a remarketing tag within the app. Alternatively, if you are tracking in-app conversions through AdWords , you could segment out high-value customers and target them more aggressively.

As this gets opened up to more advertisers, we are likely to see more interesting use cases, though re-engagement seems to be the lowest-hanging fruit. Read Article. Jun 24 Responsive search ads RSAs allow you to input 15 different headlines and 4 different descriptions. Solutions Work Insights About Careers. You may also like Feb 18 Feb 04 Responsive search ads RSAs allow you to input 15 different headlines and 4 different descriptions.

Want to become a client? Contact Us. Want to join the team? View Our Openings. Find us on social media. The conversion tracking setup differs depending on whether you are promoting an Android or iOS app. This can get a bit technical so you might have to ask your developer to handle the integration for you. Mobile install campaigns are available both on the search and display network.

Both types of traffic can work well for a mobile app. On the search network you would target keywords related to your app, e. The display network is where you promote your app within other apps in-app advertising. For mobile app promotion campaigns, the display network typically generates more volume than the search network. Just think about the amount of ad inventory that is available across thousands of mobile apps.

The next step is to customise your device targeting. This example shows the options for an iOS app. Similar options are available for Android apps. Select operating system versions and device models based on what is supported by your app. You can also choose to target specific mobile carriers or wi-fi only connections.

The next step is to create your first ad group. Enter a name and target CPA for your ad group. Server-to-server: This method allows you to use a third party analytics tools to track the different channels leading to a conversion, and then track activity within the app.

To use it, you will need to define a conversion in AdWords, then take the unique ID provided by AdWords and integrate it to the third party platform in order to establish communication between the two platforms. App-install campaigns are available on search and display networks. Today, we are going to focus on search networks, so you will need to identify relevant keywords for your mobile app.

Before creating any campaigns, we suggest you give some thought to operating systems as well as devices. I f your app is available for Android and iOS, we suggest you create separate campaigns for each operating system, by duplicating your campaigns. For this type of campaign, you need to at least create the shell of the campaign on the Google AdWords platform. Then choose your networks, location, and language. In terms of bid strategies, you have the choice between manual and automated.

For a first campaign, we recommend choosing automated bidding, and a strategy with a target CPA. This can be adjusted over time. You can adjust the daily budget of your campaign, or choose a shared budget. Once the campaign has been created, you can create adgroups — this process is similar to that of creating ads for a classic search campaign. An adgroup contains a minimum of one ad we recommend that you test different messages and calls to action or more, as well as a set of keywords.

To get the best results, focus all the ads and keywords in an adgroup around a single product or service.