Logo design brief download

How a Design Brief Works A design brief creates a living record of ideas, options, and choices for a design-centric project. Design Brief for Logo Design. Design Brief for Graphic Design. Design Brief for Interior Design. Design Brief for Product Design. Design Brief for Website Design. Project Details: Enter all relevant project summary, research sources, scope, findings, and research details. Target Audience: State the target audience for the design project.

What is the attitude that the client wants to convey with this design project? Competitive Analysis: Capture any competitive-analysis details. Image Requirements: List the media that the client wants for the design project graphics, photography, multimedia, etc. Schedule: Define the projected timeline for the design project. What are the important dates and deadlines? Improve Your Design Brief Process with Real-Time Work Management in Smartsheet The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.

Improve your marketing efforts and deliver best-in-class campaigns. This gives me control over the results and the budget. Your role in the logo design process is to steer your logo designer in the right direction. Your role is NOT to micro manage and become the creative director. The designer is the one with the skills and the experience, you are not.

For the best results, you need to start with a strong foundation. You need a cracking logo design brief. After selecting a great logo designer, completing your logo design brief is the most important step in the process. The more detail and background you provide to your logo designer, the better your small business logo will be. To make it easier, I have created two logo design briefs. One for a new logo and another for a logo refresh.

Download these below:. Before diving into the deep end of logo design, you should start with the name of your business and slogan or tagline. A good designer knows how to draw; a great designer knows how to help target your customers and users.

We are a team of midwives who are the go-to service for home waterbirth assistance. From providing inflatable baths to teaching hydrotherapy techniques, we help with every stage of the birthing process until delivery.

This could help a potential designer understand some of the values behind your business, in addition to simply clarifying them for yourself so you understand what you want your logo to stand for. To provide an empowering, safe, and relaxed birth environment for expecting mothers on the east coast. Who is your logo actually meant to attract? As in, who is this person that your business was created to serve?

Write sentences and try to get specific here. Expecting mothers living in the tristate area who are open-minded and health conscious. This will allow you to take stock of some of the other logos out there, and see how your competitors use their designs to draw in their target audience.

By now, some basic design elements may be taking shape in your mind. Imagine a designer looking at your brief. So far, they have an idea who and what your business is. Illustrator Photoshop InDesign. Gareth David. Freelance creative specialising in logo identity and visual branding with over 15 years experience in the design industry and a passion for sharing knowledge and teaching.

I have created this blog to share my experience and give some advice to aspiring designers at any level who wish to find out more about Graphic Design and the industry.